Hygiene brand Dettol faces PR crisis in China after ad aimed at critiquing misogyny backfires

British hygiene brand Dettol faced significant backlash in China for an advertisement perceived as objectifying women, prompting an apology and the removal of the commercial. Legal experts indicate it may have violated local laws and could face potential penalties. Dettol issued an apology on June 22 regarding its latest advert for laundry sanitiser. The four-minute commercial, presented as a micro-drama, was released in late May but gained notoriety on Chinese social media after segments wer...

By Alice Yan