Hyundai Motor chief attends Beijing auto show for 1st time in 8 years

Hyundai Motor Executive Chair Chung Euisun attended Auto China 2026 in Beijing, industry sources said Wednesday, as the automaker steps up efforts to regain its foothold in the world's largest vehicle market. It marks his first appearance at the Beijing auto show since the 2018 edition and his second consecutive visit to a Chinese auto show, following the Shanghai Auto Show in 2025. Chung's attendance at the world's largest auto event is seen as signaling a renewed focus on China after years of

By The Korea Herald