The Alex Cooper-Alix Earle drama is more than just influencer beef

Alix Earle and Alex Cooper. Steve Granitz/FilmMagic; Jesse Grant/2026GG/Penske Media via Getty Images This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here. It's an Alex/ix off. There's drama between two of the biggest personalities in digital media: Alex Cooper and Alix Earle. Whether you're obsessed or oblivious, there are real business implications at stake. Let's break it all down. What's going on? This week,...