Toyota Takes Starring Role in Fox’s ‘Baywatch’ Via Ad Pact That Revs Car Cameos on Broadcast TV (EXCLUSIVE)

The actors of Fox’s reboot of the popular lifeguards-and-love series “Baywatch” will get some assistance on land as they go about their ocean-based rescues. Fox has struck a season-long sponsorship deal with Toyota that will essentially make the automaker’s Tacoma another member of the cast. A customized Tacoma will be featured as the lifeguards’ official […]

By Brian Steinberg