Haribo is using mystery bags and pick-and-mix walls to turn its first US stores into Instagrammable marketing machines

Haribo is opening its first retail stores in the US, designed to help fuel its growth with American consumers. Haribo A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter. "Kids and grown-ups love it so," the ad jingle goes. Now, the German sweets brand Haribo is betting Americans love it enough to make a trip to its first-ever dedicated US stores. Opening next month in Central Valley, New York, and Wrentham, Massachusetts,...