Andy Burnham's TikTok PM Strategy Sparks Debate on Political Communications

Andy Burnham's use of a 'TikTok PM' strategy for his communications has garnered both praise for its innovation and concerns about its implications for the country's media landscape.

30 Jul, 12:09 — 30 Jul, 12:09

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The WeekMostly Factual1h ago

The TikTok PM: has Andy Burnham cracked it with his comms?

There are many positives to the new media strategy, but also fears about where it leads the country

By Jamie Timson, The Week UK

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Andy Burnham's TikTok PM Strategy Sparks Debate on Political Communications

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The TikTok PM: has Andy Burnham cracked it with his comms?

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