S.S. Rajamouli’s ‘Varanasi’ Taps Malaysia’s SkyBlue Cinematix for Global Brand Integration (EXCLUSIVE)

Malaysia’s SkyBlue Cinematix has secured the exclusive worldwide brand integration rights for “Varanasi,” the upcoming large-scale action epic from “RRR” filmmaker S.S. Rajamouli. The deal positions SkyBlue Cinematix, the entertainment and content integration arm of Malaysia-based SkyBlue Group, as the sole global architect of brand partnerships within the film. “Varanasi” is one of the first […]

By Naman Ramachandran