Crossing the Digital Divide: 6 Keys for Marketing to Gen Z

A lot is at stake for the financial planning profession as Gen Z comes of age. Remember: It is the world’s second-largest age cohort, at about 1.9 billion, making up almost 23% of the world’s population (only “Gen Alpha,” born 2013–2024, is larger, at just over 2 billion).

By Gretchen Halpin