Zenith SME Business Empowerment Lab urges SMEs to adapt, innovate and thrive in a changing economy

Speaking at the session, the Chief Operating Officer of Zenith Bank (Ghana) Ltd, Joshua Uwedinisu, noted that the modern business environment has undergone significant transformation, driven by shifting economic conditions, changing consumer expectations and rapid technological advancements. He emphasized that digital transformation along with the rise of artificial intelligence is now central to how businesses operate, make decisions and engage with customers.

By Charles Nixon