Naver and Kakao Integrate AI for Personalized Shopping Experiences

South Korean tech giants Naver and Kakao are accelerating their efforts to deploy artificial intelligence, aiming to transform their platforms into advanced personal shopping assistants for users.

15 Feb, 07:00 — 15 Feb, 07:00

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Korea Herald15 Feb, 07:00

Naver, Kakao race to turn AI into personal shoppers

Most South Koreans already search on Naver and message on KakaoTalk. Within weeks, both platforms want their AI to start shopping for those users too, replacing the routine of hopping between apps, comparing prices and checking out with a single conversation. The two companies disclosed concrete launch timelines on back-to-back earnings calls this month. Naver went first. CEO Choi Soo-yeon told analysts on Feb. 6 that the company's shopping AI agent had reached closed-beta readiness and would be

By The Korea Herald

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