Sydney Sweeney Returns for New American Eagle Campaign

Actress Sydney Sweeney has partnered with American Eagle for a new campaign promoting shorts, following a previous controversial 'Great Jeans' advertisement. This marks her second collaboration with the brand.

15 Apr, 14:11 — 15 Apr, 16:08

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Why this matters

Sydney Sweeney's return for a second American Eagle campaign highlights the brand's continued investment in her as a celebrity endorser. Despite a "controversial" previous campaign, the brand is betting on her appeal again, suggesting a calculated risk to leverage her popularity for sales, particularly ahead of the summer season.

Key entitiesSydney Sweeney American Eagle

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Sources

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Fox NewsMixed66d ago

Sydney Sweeney doubles down with American Eagle after controversial 'Great Jeans' campaign

Sydney Sweeney fronts a new American Eagle denim campaign called "Syd for Short," a sun-soaked sequel to her buzzworthy 2025 debut collaboration.

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seeking-alphaMixed66d ago

American Eagle bets again on Sydney Sweeney to sell shorts

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tmzMixed66d ago

Sydney Sweeney Back With American Eagle Shorts Ad Months After Controversy

Sydney Sweeney ain't giving up her American Eagle jeans even after the polarizing ad fallout from last fall ... 'cause she's back with another collab to support the brand's new shorts ahead of summer! Check out her new campaign titled "Syd for…

By TMZ Staff

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