EY's chief digital officer says marketing is at an AI 'inflection point'

Business Insider In a video interview, Lou Cohen spoke about AI's transformative potential in marketing. Cohen said AI can aid audience segmentation, boosting ad effectiveness and content quality. Marketers must embrace AI tools to optimize their advertising efforts and outcomes, he said. Lou Cohen, EY's chief digital officer, said many marketers are not yet taking advantage of the benefits of artificial intelligence. Cohen, who is also a professor at New York University, Yeshiva Universi...