AI-generated doctors in health ads must be labeled: gov't

South Korea’s Fair Trade Commission said Wednesday that advertisements using artificial intelligence-generated personas, such as fictional doctors promoting medical products, must clearly disclose to consumers that the figures are not real. The FTC said it will open a public consultation on proposed revisions to its advertising guidelines through April 28. The updated rules will explicitly include “virtual characters created by AI” in guidelines for product endorsements. The move comes in respon

By The Korea Herald