Walmart And Vizio Lift The Curtain On Combined Streaming Ad Strategy

Walmart and Vizio are lifting the curtain on their strategy as a newly unified sales platform. At a NewFronts presentation Monday in New York, the first fully integrated one since Walmart closed its $2.3 billion acquisition of Vizio in December 2024, the companies introduced new integrations, branded content and connected-TV metrics. (Last year, the merger […]

By Dade Hayes