Studying at Starbucks? Now it’s official

Starbucks Korea said Thursday it has introduced dedicated seating areas designed for customers visiting alone or in pairs near universities to study or work, branding them as "Focus Zones." The initiative is part of the coffee chain’s broader push to reposition its stores as spaces for concentration and productivity, rather than just coffee consumption. Since August last year, Starbucks Korea has been rolling out purpose-built zones separated from general seating. The six stores that currently f

By The Korea Herald