Miami Couple Transforms Car Rental Side Gig into Six-Figure Business
A Miami couple successfully transformed their car rental side gig into a full-time, six-figure family business. What started as an additional income stream evolved into a profitable enterprise.
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A Miami couple started renting out their car as a side gig. They turned it into a full-time, 6-figure family business.
Gerardo Aletti and his family work together on their car rental business. Gerardo Aletti Gerardo Aletti and Sofia Escarra grew from renting out one car on Turo to a fleet of over 60 cars. They said a background in transportation and speaking Spanish helped grow their business in Miami. The 2026 FIFA World Cup matches in Miami have brought a surge in bookings. Gerardo Aletti and Sofia Escarra, a married couple based in Miami, bought a Nissan Infiniti in 2020 with the plan to rent it out and ...
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