Tada bets on zero commissions to upend global ride-hailing industry

For over a decade, ride-hailing has been led globally by industry heavyweights Uber, Lyft and Grab dominating the market by scale. With the pressure to finally turn profitable came steep commissions, which eventually placed the burden on both drivers and passengers. Kay Woo, founder of blockchain-based ride-hailing startup Tada, says he believes that model is fundamentally broken, as drivers are being squeezed and users are paying more than they should. “Here, Uber and Lyft are charging about 35

By The Korea Herald