If plant-based foods must be more honest, let’s do the same for meat – fancy some ‘cow muscle’? | Deirdra Barr

EU rules banning terms such as ‘bacon’ for veggie products are problematic, btw cow muscle = steak Last week, European policymakers decided that plant-based foods should no longer be marketed with terms such as “chicken”, “bacon” or “steak”. The fear seems to be that shoppers might accidentally buy veggie bacon thinking it came from an actual pig. The change applies to the UK too, because of our trade agreement with Europe. After considerable pushback from organisations including the one I wo...

By Deirdra Barr