Search built Naver. Now AI commerce may define its future

Type “sofa” into Naver’s shopping app these days, and something different happens. Instead of a grid of product listings, an AI agent asks questions. Do you live alone? Do you have pets? It notices browsing patterns suggesting a dog in the household and recommends waterproof fabrics and scratch-resistant materials. Then it proposes a specific product: a three-seat Aquatex sofa from Carrem Furniture, discounted 41 percent to 347,000 won ($235), rated 4.74 stars. Ask it to compare brands, and it i

By The Korea Herald