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Georgian Wine's 8,000-Year History Leads to Surging Global Sales

With a history spanning 8,000 years, Georgian wine, once dubbed 'the holiest of holies,' is experiencing a surge in sales due to its variety and deftness.

19 Feb, 13:00 — 19 Feb, 13:00

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The Guardian2h ago

The story of Georgian wine has been 8,000 years in the making | Wine

Dubbed ‘the holiest of holies’, produce from this former Soviet republic today boasts a variety and deftness that’s sending sales surging France, Italy and Spain purport to be the best-loved classical wine regions, but if you’re in the market for the real old-world deal, look no further than Georgia, which has more than 8,000 years of winemaking prowess. There’s something about this place on the lush intersection of the silk roads between Europe and Asia that gets under the skin. Perhaps it’s the combination of unpolished authenticity paired with profound generosity (guests are considered a gift from God and fed accordingly), all while being gently rocked in a cradle of civilisation, that make Georgian wine so beguiling. (My first visit in August 2023 – a khachapuri-fuelled reconnaissance for my book, Drinking the World: A Wine Odyssey – lingered in my mind long after my flight touched back down on British tarmac. What I find most refreshing is that the country, and its wine, is completely itself, despite being hemmed in by empires with a proclivity for invasion (Persians, Turks, Mongols et al), as well as the decades spent under USSR rule, which between 1922 and 1991 switched the grape-growing focus to yield over quality. Today, you really feel the Georgian delight at flipping that old Soviet diktat on its head. Victoria Brzezinski is co-author of Drinking the World: A Wine Odyssey, published by Pavilion Books/HarperCollins at £22. To order a copy for £19.80 go to guardianbookshop.com Continue reading...

By Victoria Brzezinski

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