Nike vs. Adidas: The World Cup Brand Battle Intensifies

The rivalry between sportswear giants Nike and Adidas has escalated with both brands investing unprecedented budgets in their campaigns to dominate attention during this year's World Cup.

19 Jun, 13:01 — 19 Jun, 13:01

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BBCHigh16d ago

Nike v Adidas - the World Cup brand battle

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.

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Nike vs. Adidas: The World Cup Brand Battle Intensifies

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Nike v Adidas - the World Cup brand battle

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