
Self-Swab Rape Kit Adverts Banned for Misleading Claims
Advertisements for self-swab DNA kits, marketed for use in rape cases, have been banned after being deemed misleading. The company was found to have misrepresented the kits' potential use in legal trials.
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Adverts for DNA self-swab kits banned as misleading
The Advertising Standards Authority has ruled Enough's online posts contained unproven claims.
Read full article →Self-swab rape kit company ‘misled public’ over potential use in trials
The Advertising Standards Authority said Enough was wrong to tell women they were more likely to get raped than get cancer
By Harry Taylor
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