AMC Networks Expands Tool to Help Advertisers Determine Whether Commercials Spur Consumers to Respond

AMC Networks wants to help advertisers understand more about what happens after video viewers see their commercials. The company, best known for its AMC, IFC, and BBC America cable networks, among others, said it expanded efforts to help sponsors examine what is known in the industry as “outcomes” from commercials. Last year, AMC tapped S&P […]

By Brian Steinberg