The Ups & Downs Of Upfronts 2026: Disney And Netflix Sizzle, NBCUniversal Fizzles In Blessedly Streamlined Edition

Another compressed upfronts “week” is in the books, a three-day bender in New York with media and tech companies pitching their wares to advertisers. As with the NFL Draft or a venture capitalist’s early-stage bets, winners and losers can’t be determined overnight. But there always are initial takeaways and impressions, along with the dawning awareness […]

By Dade Hayes