Pacsun's CEO breaks down the company's winning strategy to target Gen Z

Noam Galai/Getty Images for Pacsun This post originally appeared in the BI Today newsletter. You can sign up for Business Insider's daily newsletter here. From the mall to the Met Inside the Metropolitan Museum of Art's Great Hall, a violinist played gently in the background. The famous columns were uplit orange, and cocktail tables were covered with magenta peonies for the launch of Pacsun CEO Brieane Olson's new book, "Co Created: The Cultural Strategy That Redefined Pacsun." I'll be the ...