$700 Erewhon hauls, 21-hour shifts: celebrity assistants go public with their grueling, fabulous work

Staff for the rich and famous are influencerizing their day-to-day lives, giving followers access to luxury while creating financial safety nets for themselves Victoria Hiegel, personal assistant to a celebrity client she cannot name because of a nondisclosure agreement, spent 13 February ferrying Valentine’s Day cookies across Manhattan. Her boss “doesn’t love chocolate,” so Hiegel had to hunt for a bakery that could swap the batch’s chocolate chunks for sour hearts. She posted part of her s...

By Emma Madden