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Nielsen Revises Super Bowl Final Rating to 125.6 Million Viewers
Nielsen has revised the final viewer figures for the Super Bowl, increasing the average viewership to 125.6 million after releasing updated numbers on Thursday for the February 8 game.
20 Feb, 00:48 — 20 Feb, 01:20
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First report: AP · 20 Feb, 00:48|Full coverage: All 2 sources within 32m|Window: 32m
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Yahoo1d ago
Nielsen revises Super Bowl final rating to 125.6 million viewers
The average viewer numbers for the Super Bowl increased to 125.6 million after Nielsen released its final viewer figures on Thursday for the Feb. 8 game. Nielsen attributed the update to a Big Data provider not properly collecting data from its devices on Feb. 8. Nielsen began using its Big Data + Panel methodology for all events last September with the start of the current television season.
Read full article →AP1d ago
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