TelevisaUnivision Focuses on Sports, Live Events, and Music in Upfront Strategy

The Spanish-language media company TelevisaUnivision is emphasizing sports, live events, and music in its upfront push, also securing deals with figures like MrBeast and Marc Anthony to boost its cultural cachet.

12 May, 15:53 — 12 May, 15:53

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hollywood-reporterMostly Factual15d ago

TelevisaUnivision Bets on Sports, Live Events and Music in Upfront Push: “We Get Hispanics”

The Spanish-language media company is also inking deals with the likes of MrBeast and Marc Anthony in pursuit of cultural cachet.

By Alex Weprin

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TelevisaUnivision Focuses on Sports, Live Events, and Music in Upfront Strategy

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TelevisaUnivision Bets on Sports, Live Events and Music in Upfront Push: “We Get Hispanics”

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