Barilla Aims to Overtake Panzani in French Pasta Market

Italian food group Barilla has set a three-year goal to dethrone Panzani as the market leader in France, focusing on high-end pasta, sauces, and increased investment in professional kitchens.

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le-figaroFrench12d ago

Barilla se donne trois ans pour détrôner Panzani en France

Le groupe familial italien mise sur les pâtes haut de gamme, les sauces, et veut davantage investir les cuisines des chefs. Il profite de l’engouement pour le pesto, qu’il décline désormais pour les salades.

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Barilla Aims to Overtake Panzani in French Pasta Market

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Barilla se donne trois ans pour détrôner Panzani en France

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