Amateur tennis players love data as much as the pros. The race to monetize it is on

More people are playing tennis in America than ever before. A record 27.3million people picked up a racket at least once last year, up by 1.6m from 2024, representing a growth of 54 per cent since 2019, according to a news release issued by the United States Tennis Association (USTA) last week. That’s nearly 10m more players over what has been six consecutive years of growth. “Core players”, defined as individuals who played 10 or more times throughout the year, increased by 1.5m to 14.5m in 202