UFC to spend around $60m on White House event

The UFC will spend up to $60m (£44.3m) on its one-of-a-kind event at the White House, according to TKO Group Holdings chief Mark Shapiro.

26 Feb, 13:16 — 26 Feb, 13:16

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Why this matters

This story is significant due to the unprecedented nature of a major commercial sports promotion like UFC holding a 'one-of-a-kind event' at the White House, a symbol of U.S. government. The reported $60 million expenditure raises questions about the event's purpose, its funding mechanisms, and the implications of such a large-scale private event at a public, political venue. It highlights the growing intersection of sports, entertainment, and high-level politics.

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