KFC's design chief says brands are too obsessed with Gen Z

KFC's new sauce line includes Chimichurri Ranch and Hot Honey, while its Kwench drink lineup features new shakes and boba drinks. KFC KFC's new strategy focuses on staying relevant across generations, not only targeting Gen Z. Design head Christophe Poirier said too many brands target a single age bracket and get stuck. KFC's new boba drinks and immersive designs aim to adapt what's trending for broader audiences. Every brand wants Gen Z to think it's cool. KFC's design chief thinks that's ...