Lowe's is betting on MrBeast to drive 'lipstick effect' sales

MrBeast and Lowe's are teaming up. Lowe's Lowe's is partnering with MrBeast on a range of toys and in-store kids workshops. Lowe's CMO Jen Wilson told Business Insider the retailer expects the toys and workshops to sell out. The home improvement retailer wants to boost the appeal of its brand among younger audiences. Lowe's wants to inspire a new generation of consumers, Gen Alpha, to become DIY enthusiasts. Enter MrBeast. The home improvement retailer said Monday it's rolling out MrBeast-t...