Tim Hortons reimagines Iced Capp with Korean flavors

Tim Hortons said it will launch a Korea-exclusive “Non-Original Iced Capp” campaign, blending Korean flavors and cultural elements into its signature iced beverage lineup. The campaign reinterprets the brand’s globally popular Original Iced Capp, which was introduced in 1999, through Korean ingredients and aesthetics, while reflecting Tim Hortons’ strategy of adapting global products to local tastes. Inspired by Korea’s saekdong norigae, a traditional multicolored ornament, the campaign incorpor

By The Korea Herald