Inside the Microdrama Business: MicroCo’s Susan Rovner and Other Industry Executives on ‘Joy Scrolling,’ AI Anxiety and Hollywood’s Newest Frontier

The microdrama industry is moving fast — sometimes from concept to camera in 48 hours — and the executives building it say Hollywood is only beginning to pay attention. At a Hollywood Radio and Television Society Associates panel held Thursday evening on the Warner Bros. lot in Burbank, four veterans of the vertical drama space […]

By Kennedy French