Why Korea sets 'no more rip-off' campaign

South Korea on Wednesday signaled a shift away from a visitor-volume strategy, unveiling measures to encourage repeat visits by tackling price gouging and unfair practices affecting international travelers. The initiative reflects growing concern that negative first impressions — ranging from inflated hotel rates to taxi overcharges — could undermine the country’s rising global appeal through K-pop, film and streaming content. Policymakers say improving visitor experience has become as important

By The Korea Herald