How a Marketing Guru from Vienna Brought Sex into Car Advertising

Ernest Dichter is one of the most important marketing specialists of the 20th century. 80 years ago, the native Viennese founded his infamous institute in the USA.

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der-standardGerman20d ago

Wie ein Werbeguru aus Wien den Sex in die Autowerbung brachte

Ernest Dichter zählt zu den bedeutendsten Marketing-Spezialisten des 20. Jahrhunderts. Vor 80 Jahren gründete der gebürtige Wiener sein berühmt-berüchtigtes Institut in den USA

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How a Marketing Guru from Vienna Brought Sex into Car Advertising

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Wie ein Werbeguru aus Wien den Sex in die Autowerbung brachte

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