K-beauty's 2nd boom: How indie brands, manufacturing powerhouses are rewriting the industry

South Korea's cosmetics industry is in the midst of a second global boom, powered not by legal conglomerates but by fast-moving indie brands, sophisticated manufacturers and the growing influence of social media. Once dominated by legacy giants such as Amorepacific Co. and LG Household & Healthcare Co. and driven by demand in China, the K-beauty industry is now expanding its foothold in the United States and Europe on the back of a new generation of players. As a result, South Korea has become t

By The Korea Herald