Inside CPG's AI advertising boom, from Super Bowl spots to synthetic focus groups

Coca-Cola is using AI in parts of the marketing process that are invisible to consumers, such as idea generation. Faina Gurevich/Getty Images Coca-Cola and Svedka are using AI to enhance holiday and Super Bowl ads, speeding up content creation. Companies like Mondelēz and Blue Chip use AI to test concepts, saving time and improving strategies. The tech can help CPG firms work faster, but risks include AI slop in campaigns. Coca-Cola's holiday ad and Svedka's Super Bowl commercial share mor...