Coca-Cola Bets Famous ‘Hilltop’ Jingle Still Has Fizz With Modern Crowds

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut during Monday night’s telecast of the NCAA March Madness championship game between the University of Connecticut and the University of […]

By Brian Steinberg