Malta’s glowing new ‘national brand’ masks a decade of darkness

Where better to launch a 21st-century branding extravaganza than in front of 5,000-year-old stones that have witnessed the rise and fall of entire civilisations, and now, apparently, the unveiling of a logo? There stood Robert Abela, framed by the solemn magnificence of Ħaġar Qim, delivering a TED-Talk-meets-tourism-advertisement about “people, ideas and ambitions” growing and succeeding. … Continued

By Caroline Muscat