C-suites have decided: it's time to put AI on a diet

Getty Images; Tyler Le/BI It's a new era for AI pricing, and companies are suffering from sticker shock. Coinbase, Deloitte, and others are testing new limits for AI spending, Business Insider learned. Executives and workers explain how AI has upended workflows and budgets. If the winter of 2026 saw companies gorge themselves on all-you-can-eat AI, summertime is for counting calories. Prices for some of the most popular tools have risen, and companies that previously asked employees to go a...