How do you convince Americans to eat fish? Disguise it as meat, of course | Arwa Mahdawi

To tackle the US’s woefully low seafood consumption, drastic measures are being taken. Enter tuna that looks like chicken nuggets and salmon masquerading as beef jerky The seafood industry is trying to tackle a slippery problem: the US has never developed a taste for fish. Americans will eat canned cheese product and put marshmallow “fluff” on their sandwiches, but they seem to balk at eating fish. The average American consumes about 19lb (under 9kg) of the stuff a year, while the global aver...

By Arwa Mahdawi