Mattel Promotes 'Masters of the Universe' with Protein Supplements

Mattel, the toymaker behind the 'Masters of the Universe' movie, is tapping into the health and wellness trend of protein supplements to promote the film.

11 Jun, 09:04 — 11 Jun, 09:04

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NYTMostly Factual13d ago

In the Protein Era, Even He-Man Is Hawking Supplements

To promote “Masters of the Universe,” Mattel, the toymaker behind the movie, tapped into one of the hottest trends in health and wellness: protein.

By Gregory Schmidt

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Mattel Promotes 'Masters of the Universe' with Protein Supplements

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In the Protein Era, Even He-Man Is Hawking Supplements

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