Chinese EV makers’ aggressive Korea push challenges Hyundai, Kia

Chinese electric vehicle makers are rapidly expanding into Korea, with premium EV brand Zeekr emerging as a new challenger to Hyundai Motor’s Ioniq lineup in the premium mainstream segment, while BYD intensifies price competition against mass-market models from Kia. On Friday, Zeekr Korea celebrated its debut, with the opening of its brand showroom in Gangnam, Seoul, attended by key officials, including Zeekr Korea CEO Lim Hyun-ki, Zeekr International Chief Operating Officer Jeff Cao and Zeekr I

By The Korea Herald