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Viu CEO Reports Nearly 20% of Users Watch Microdrama as Streamer Expands Content

Janice Lee, Viu CEO, announced that almost 20% of the platform's long-form user base is consuming microdrama content, a format launched only a few months prior, as the streamer pushes branded content and co-productions.

21 Jun, 08:51 — 21 Jun, 08:51
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