MS NOW gains viewers after name change, but owner revenue declines

Versant, an NBCUniversal cable spinoff, says MS NOW is growing as its stock falls about 27% in 2026 The US’s biggest liberal-leaning network, MS NOW, has seen double-digit viewership gains since rebranding from MSNBC, the company’s CEO claimed on Tuesday. “Since the rebrand to MS NOW in the fourth quarter, that momentum has not only held, it has accelerated with double-digit growth in total viewers since November,” said Mark Lazarus, CEO of MS NOW parent company Versant. Continue reading...

By Jeremy Barr