YouTube Names SiriusXM Exclusive US Audio Ad Partner

YouTube has announced a partnership with SiriusXM, making the latter its exclusive audio advertising representative in the U.S. This deal covers advertising for podcasts and other audio content on the platform.

22 Apr, 11:46 — 22 Apr, 14:02

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Why this matters

This partnership signifies YouTube's strategic move to monetize its growing audio content, particularly podcasts, by leveraging SiriusXM's established advertising expertise. It reflects the increasing convergence of audio and video platforms and the evolving landscape of digital advertising.

Key entitiesYouTube SiriusXM Google

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Spectrum spread— 1/5 buckets covered0/33

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varietyMostly Factual13d ago

YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.

Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts, talk shows and music. SiriusXM struck a deal with Google making SiriusXM Media, the group that represents SiriusXM, Pandora and the company’s network of […]

By Todd Spangler

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hollywood-reporterMostly Factual13d ago