Shinsegae Chief Apologizes for Controversial Starbucks Korea Promotion
Shinsegae Group Chairman Chung Yong-jin issued a personal apology for a controversial Starbucks Korea promotional campaign that drew public criticism. The campaign, dubbed 'Tank Day,' was seen as insensitive and sparked a backlash, leading to the chairman taking full responsibility.
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Starbucks Korea’s ‘Tank Day’ blunder sparks personal apology from Shinsegae boss
Shinsegae Group chairman Chung Yong-jin on Tuesday apologised to the public in person, eight days after Starbucks Korea, run by the conglomerate, sparked controversy with its “Tank Day” marketing event, which critics say inappropriately referenced South Korea’s pro-democracy movement of the 1980s. “Regardless of the reason, the fact that we have hurt the hearts of our citizens carries a heavy responsibility,” Chung said during a press conference. “I will make no excuses. All responsibility fo...
By The Korea Times
Read full article →'All responsibility is mine,' Shinsegae chief bows in apology
Shinsegae Group Chairman Chung Yong-jin bowed his head before victims' families Tuesday, taking personal responsibility for a Starbucks Korea promotion that touched off nationwide anger over one of South Korea's most painful political tragedies. "To the bereaved families of the May 18 Democratic Uprising, the family of activist Park Jong-chul, the citizens of Gwangju and the Korean public who suffered deep pain and disappointment because of this incident," Chung said at a press conference. "As c
By The Korea Herald
Read full article →(LEAD) Shinsegae chief apologizes for controversial Starbucks promotional campaign - Yonhap News Agency
(LEAD) Shinsegae chief apologizes for controversial Starbucks promotional campaign Yonhap News Agency
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