Amazon Squares Off Against Advertisers’ Biggest Challenge: Streaming Commercials That Run Over and Over

After elbowing its way into the fight for TV’s billions of advertising dollars, Amazon now wants to battle one of the most dire threats to commercials. One of the biggest problems consumers have with ads in the streaming era isn’t that they see too many, but rather the same ones multiple times. Approximately 68% of […]

By Brian Steinberg